Tim Brown on Thinking Big
Some interesting ideas from Tim Brown’s Ted Talk: Designers - Think Big:
- Integrative thinking - Integrate opposing ideas and opposing constraints to create new solutions. Desirability (what humans need), technical feasibility and economic viability.
- Design is human-centred. It might use technology and economics but it starts with what humans need or might need. What makes life easier and more enjoyable. What makes technology useful and usable.
- You need to understand culture and context before you start having ideas.
- Learning by making. Instead of thinking about what to build, build in order to think.
- Prototypes speed up innovation. Because only once you get your ideas out into the real world do you understand its strengths and weaknesses.
- The faster we prototype the faster our ideas evolve.
- Prototype your ideas early.
- Participatory systems - where the producers and consumers interact on a more direct basis.
- Everyone should design. Not just designers.
- In times of change we need new alternatives and new ideas.
- Design Thinking encourages divergent approaches. New solutions, new ideas that have not existed before.
- What kind of design questions should we ask ourselves today?